Sonder developed a new visual brand in late 2021. I revamped over 20 pitch decks for real estate to reflect this new visual edit in Google Slides. Custom fonts were replaced with Google fonts equivalent. New visual edit included photography direction and tone of voice. While it was important to tell a visual walkthrough of a Sonder deal, the decks also needed to address more complex ideas of deal structures, benefits, pain points, and pre-IPO financial health. The pitch decks also needed to be user-friendly for non-designers, giving them options to customize decks but also keeping within the realm of the brand style.
Tool: Google Slides
Collaborators: Brand
Sonder's Real Estate team needed to update their Lease to Sonder landing page due to out of date content. This was a collaborative effort between several teams to bring this page live.
Tool: Figma
Collaborators: Brand, Product Design, Engineering
A soft launch in introducing the new Sonder bird logo, I worked on creating the homepage carousel, highlighting the latest Sonder units available for booking. Under the direction of the VP of Design, each unit was handpicked for unit aesthetic in keeping with the company's motto, A Better Way to Stay.
Tool: Figma
Collaborators: Brand, Product Design, Engineering
An internal newsletter was sent every other month to the real estate team, keeping them abreast to the latest updates in the intranet. We had the opportunity to use Mailchimp instead of Gmail to create a template with the new color palette and shapes to make the newsletter more attractive despite the lack of photos.
ESP: Mailchimp
Collaborators: Real Estate Operations, Marketing, Brand